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Asafo company flags with Ghana flag canton (Fante people, Ghana)

Last modified: 2006-03-18 by antonio martins
Keywords: lion | shark | nº3 | canton: national flag | taysec co no 1 first choice | men: 4 | men: 8 | drag net | 1947-1997 |
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“Shark Nº3” company flag

Shark nº3
image by António Martins, May 2004

I am an avid collector of Fante Asafo flags from Ghana. I have one with a basking shark image, which does not exist off the coast of Ghana: The flag is quite simple, but it is also quite large and if that isn’t a Basking Shark I can’t imagine what it is. (I have one other flag that uses a shark as a symbol but it is just a regular shark — eating a rival company member, of course!)
Steve Messick, 08 Jan 2002

It’s a dark green flag with a smallish canton with the Ghanian national flag (note the two shades of green!), without the black star and with broader yellow stripe, and a large solid outline of a shark, facing the hoist, in orange on the center; centered at the bottom the lettering "Nº3" set in white.
António Martins, 26 May 2004

The drawing is pretty stylized, as should be, flagwise, but it looks like a Rhincodon typus (the fins are not entirely correct, though: there’s a ventral fin missing, right below the second dorsal fin; also, the first dorsal should be noticeably larger than is shown on the flag — but its a good approximation).
Jorge Candeias, 09 Jan 2002

Taysec company flag

image by António Martins, 04 Aug 2004

To create the Taysec “Asafo Company Nº1” flag, the flag makers of the Fante Region have taken the Taysec corporate logo and translated it within the context of the art of the Asafo warrior tradition. The lion represents the strongest animal — the king of the jungle — and, as such, the great protector. The Asafo company protects its interests and the interests of those dependent upon it. The two teams of four fishermen drawing in the drag-net symbolise the power of pulling together, as reflected in Ghana’s Independence maxim, «Strength in Unity», and in Taylor Woodrow’s strong team culture. The drag-net has turned up a catch of technological images to signifying the ability of the company to catch the biggest prize and overcome its rivals. The split Ghana and Union flags refer to Taysec’s Anglo-Ghanaian origins and the strong partnership between Britain and Ghana.
Dov Gutterman, 27 May 2002,
quoting from

Some would say that this text is too heavy on the advertisement side, but it certainly does so while explaining the flag symbolism. The quoted page is now 404 (page removed) and the main address of Taysec.GH redirects to the Taylor Woodrow Ghana welcome page, where it is said:

Although locally incorporated and with its own Board of Directors, Taysec is a 100% owned subsidiary of the Taylor Woodrow plc, one of the leading housing and property company’s in UK and North America.

This explains the Taylor Woodrow reference above. The mentioned Taysec corporate logo seems to be Taylor Woodrow’s also, for their site mentions «the four-figure logo. All trademarks and servicemarks included in this web site belong »…« to »…« or have been licensed »by« Taylor Woodrow»

António Martins, 03 Jun 2004