Last modified: 2006-02-25 by antonio martins
Keywords: television | rtp | antenna | sic | tvi |
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This company suffered a deep reshuffling in April 2004: It has a new name,
Radio e Televisão de Portugal (formerly Radiotelevisão
Portuguesa: old acronym thus kept), a new HQ building, it now incorporates
the former state owned radio station R.D.P., and it has yet a new logo and
flag. The flag is flown daily at the company HQ in
Lisbon (along the national and
European flags, and, unlike previously, also the
municipal flag).
António Martins, 06 May 2004
At
http://noticias.rtp.pt/web/rtp_nova_imagem/intro.htm
the logo is presented and there are multiple versions for download at
http://noticias.rtp.pt/web/rtp_nova_imagem/holding/logotipos.htm.
A detalied on
line document in PDF format gives further details but it lacks any
mention of the flag.
António Martins, 06 May 2004
The image above is therefore a reconstruction. The logo details are accurate, but its position and size, as well as the ratio of the flag, are just my guess. A white flag with the company logo on it, anyway. Colors are defined for PMS, CMYK and RGB:
≅B−− |
PMS 2915 | CMYK:65-10-0-0 | RGB:50-180-255 |
≅B+ |
PMS 2935 | CMYK:100-60-0-0 | RGB:0-70-175 |
≅B+++ |
PMS 288 | CMYK:100-85-0-30 | RGB:0-30-100 |
This new logo, like the previous one, is
based on the original logo, a stylized antenna.
António Martins, 06 May 2004
I had always thought it was a stylized
armillary sphere…
João Madureira, 06 May 2004
Well, it is possible that the armillary sphere was a factor the
designer of the original RTP logo had into account when
doing his job, but that’s only a possility. What’s certain
is that it represented an antenna.
Jorge Candeias, 07 May 2004
Supporting this, I’ve found the following at the
Meios
& Publicidade Magazine website (in portuguese):
«Modernizámos a antena» («We modernized the antenna»)
says R.T.P. official Maria João Vasconcelos; the logo was created
by the advertisement agency Brandia.
João Madureira, 07 May 2004
White 2:3 with the traditional modernized logo (blue typewriter
style lettering on golden antenna). As said, the
traditional logo had no fixed colors (necessarily black and white
before 1982).
António Martins, 22 Oct 2002
I used to work right across the street from RTP’s HQ, where the
traditional logo is proeminently shown — never saw any flag there,
though...
António Martins, 03 Feb 2002
some time later, not much, I was again working right across the street from RTP’s HQ and I could see their flag poles from a vantage point. Right after the new Government announced massive investment cut in state-owned TV there was some commotion among the workers there, and from then on (up till today) flags are hoisted every day — not only in Sundays, as previously, and not only the national flag and the European Union flag, but also the flag of RTP TV station itself.
During the said demonstrations in early 2002, when the very future of the state-owned TV station was questioned by the new government, small paper handwavers were gave away to bystanders, and at least two large cloth flags were used by the rallying protesters — these in 2:3 white background with the logo. The protesters also used one flag with the modernized traditional logo, so there is no “political” connotation in using one or the other).
António Martins, 22 Oct 2002
The new logo (adopted in the late ’90ies) apparently is not official
enough to be in the company flag: the flag hoisted daily at the RTP’s HQ
is white 2:3 with the traditional modernized logo.
António Martins, 22 Oct 2002
During the said demonstrations in early 2002, when the very future of the
state-owned TV station was questioned by the new government, small paper
handwavers were gave away to bystanders, and at least two large cloth flags
were used by the rallying protesters — these in 2:3 white background with
the new logo.
António Martins, 22 Oct 2002
The new logo has recently become old, though, as the company suffered
a deep reshuffling in April 2004, and it got yet a new logo and
flag.
António Martins, 06 May 2004
I also saw flags with this new logo, and many times. It’s a
square flag (or squarish), horizontally divided white over blue in
proportions about 4:1 or 3:1. In the white field, there’s the new
sigla-less logo in blue. In the blue field, there’s the sigla, in
white...
Jorge Candeias, 04 Feb 2002
This is some sort of “Banner of the Logo”, it extending
to the edges of the flag, slightly adapted to its format.
António Martins, 22 Oct 2002
Another flag that was also seen in the same situation (Volta a
Portugal, a country-round cycling competition of which RTP has exclusive
rights) was a close relative: the lower part was identical, but the upper
part featured a multicoloured logo they developped for the volta, a
sort of stylized bicycle, occupying more than the field. Not a bad flag,
even if too coloured.
Jorge Candeias, 03 Feb 2002
I think I saw once a flag of SIC (can’t be sure): its
multicoloured logo on black.
Jorge Candeias, 31 Jan 2002
T.V.I. changed their logo (and corporate visual identity) three times
in the last ten years — though the most recent incarnation is so well
designed and graphically integrated that it just may include a flag
design.
António Martins, 03 Feb 2002
Might. The logo is indeed quite “vexy”, despite the 3-D effect
it includes, and wouldn’t look bad on a flag, even a simple white one.
But I never saw any hint of its existence…
Jorge Candeias, 03 Feb 2002