Last modified: 2006-08-05 by ian macdonald
Keywords: singapore | singapore management university | lion | tangram |
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Singapore Management University (SMU) was incorporated in the year 2000 as
Singapore's third public university with a great
degree of autonomy.
There seems to be two flags that is flown by SMU as
captured on a photograph on their website,
http://www.smu.edu.sg/oaa/index.asp.
The logo of the university features a lion-head which
was created out of the pieces of a Chinese puzzle, the
Tangram. Further explanation on the lion-head emblem
is presented at their website,
http://www.smu.edu.sg/aboutsmu/smu_logo01.asp.
The basic design of their flags feature the "Informal
Operational Signature" of the university, which
incorporates the lion-head with the initials of the
university (SMU) on the right. The "formal operational
signature" includes the entire university title,
"Singapore Management University", in addition to the
lion-head and 'SMU' initials. See
http://www.smu.edu.sg/aboutsmu/smu_logo02.asp.
The SMU flags as captured in the photograph has a blue
field or a white field, with the informal operational
signature appearing in white or blue respectively. I'm
uncertain however why the university has adopted two
flags of differing colours, or if their status differ
if any is the case.
While National University of Singapore and SMU's flags are different where colours
and field divisions are concerned, I can't help but
notice that they are essentially quite similar in that
both feature their "signatures" on their flags even in
a similar arrangement; the university emblem on the
left and the initials on the right. It remains to be
seen if Nanyang Technological University (NTU) will also adopt this pattern for their
flag, if they choose to have one, now that they too
have a corporate signature in a similar style to NUS
and SMU. See
http://www.ntu.edu.sg/CorpComms/Corporate+Identity/The+NTU+Logo/.
Herman Felani, 9 January 2006